Francisco Ruiz, Head Coach, Director and owner, is an International Tennis Federation High Performance Coach. This certification is one of the highest worldwide tennis coaching accomplishments possible and has pasted this knowledge to nationally ranked and world ranked players. He has also been the traveling coach for many ATP and WTA professionals. While touring with these individuals, he has learned many teaching techniques that he has brought to his bay area students.

He has been coaching throughout the Bay Area for over 21 years and has established a branch academy in Mountain View that is the home for some of the top ranked players in Northern California. His interests are his family and going to the US Open every year.

Aaron Elbert is a United States Professional Tennis Association (USPTA) certified and experienced Bay Area Tennis Instructor that has worked extensively with beginners to nationally ranked tennis players. He has taught tennis internationally and has enjoyed teaching in such countries as the Bahamas. As a junior, he was one of the top players in the USTA Northern California section and believes it was his work ethic and desire that got him to that point. His passion for the game encouraged him to take the next step and play for the Cal Poly Division I Tennis Team where he received a scholarship for his efforts. Aaron's team was ranked among the top 75 in the nation. During this time and until now, he is involved in the USTA Men's Open Circuit.  Aaron is also a CPR, First Aid, and Level I Sports Science certified professional.

His interests are martial arts and traveling.